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This
page describes some ideas to help you get started
selling our products through the affiliate program. You
may want to use one or more of these methods in your
marketing. The most
successful affiliates use several strategies to
'pre-sell' their visitors before referring them to the
vendor via their affiliate link. Doing this correctly
can significantly increase the conversion rate of your
referrals because they are already sold on the product
and are more receptive to the sales
message. Here are some ideas you
can use: 1) Give your own
testimonial about results that you've achieved -
If
you own the products and have experienced positive changes as a
result, your own testimonial or "success story" is a
great way to promote the products.
You can do this using an endorsement
letter to your list, or by publishing your
testimonial/success story to your blog/website.
2) Write a review or evaluation of the
products - A review is also a great way to
'pre-sell' visitors on a product. Write it in your own
words and explain what you liked about the product.
Focus on the benefits that the product provides rather
than just the features. Add graphics or illustrations
where appropriate.
Also, don't go overboard with praise for
the product because visitors will be able to see right
through it. In many cases, describing a few shortcomings
of the product and how you work around them can boost
your credibility and sales.
3) Add regular text links to your web
pages, articles and blog posts - You can casually
mention the software or book as you write your articles
and blog posts, just replace the regular link that you
would have used with your affiliate link.
You can also include text links in your
navigation bar, your links page, and in "other
resources" sections of your website/web pages.
4) Use banner ads and other graphics
- Banners, book covers/box shots, screenshots and other
graphics are good support materials to include in your
website.
While you can use banner ads by
themselves, successful affiliates note that it is words
more than graphics that 'pre-sell' your visitors. My
advice is to use graphics to support your sales copy,
and use banner ads only if you don't have space to put
words. |
